Posts Tagged ‘Service’

Websites for Professional Service Companies

Tuesday, August 31st, 2010


In the Professional Service Industry it’s highly important that your flagship company stands out amongst the sea of its competitors. With many people logging onto the internet today it’s difficult to even find one company that hasn’t expanded its branches towards the highly competitive internet. When reaching clients on the web many new components come into play, such as the appearance of the website, which directly represents the image of your company. The website will also establish your company’s credibility to potential clients, so by providing beneficial testimonials and samples of your previous work on the site, you would be instilling a sense of confidence in the client. It would also be highly recommended that you clearly define what you do and briefly explain why a client should/would use your services. The most common mistake companies make though is launching poorly planned websites on budgets much smaller than what is recommended for them. When competing for business over the internet you need to show evidence that you are a successful company with experience in the area of your expertise and industry. So when companies make a rushed website which is aesthetically unpleasant to the client, it defers business away by giving off an illegitimate image of your company. The saying “you get what you pay for” always remains true, it’s better to go a little over budget in order to get something that will be able to make you money back instead of saving a little up front and having no business at all.

Your Vendor Network

Thursday, June 17th, 2010

As a business sometimes it is more beneficial to go with slightly more expensive resources rather than buying a product from the local Best Buy.  You can form relationships with individuals who may in term help you in the long run rather than paying a couple dollars less and simply getting an item without any form of interaction. Most of business is a “one hand washes the other” type of exchange so referrals are worth their weight in gold.  Sometimes after doing business with a company and forming relationships with them they can further spread your name to other clients they are dealing with. So by conducting business in a more personal manner a company can then branch out with methods such as word of mouth on the vendor’s behalf and can lead to other reputable companies by reference. Its okay to make decisions that may cost a little more than competitors if you’re receiving better service and form relations within that company during the process. Often if you’re running a vertical business you must rely on having a consumer based list which is tailored to your needs and personal preference. It is important to know that picking your contact list can make or break you, selecting vendors that may do a poor job may cause you more trouble in the long run versus a more expensive service that only has an upfront cost. A successful company has good resources so forming relations with vendors could provide benefits in the near future as well as an assurance of quality.