In the Professional Service Industry it’s highly important that your flagship company stands out amongst the sea of its competitors. With many people logging onto the internet today it’s difficult to even find one company that hasn’t expanded its branches towards the highly competitive internet. When reaching clients on the web many new components come into play, such as the appearance of the website, which directly represents the image of your company. The website will also establish your company’s credibility to potential clients, so by providing beneficial testimonials and samples of your previous work on the site, you would be instilling a sense of confidence in the client. It would also be highly recommended that you clearly define what you do and briefly explain why a client should/would use your services. The most common mistake companies make though is launching poorly planned websites on budgets much smaller than what is recommended for them. When competing for business over the internet you need to show evidence that you are a successful company with experience in the area of your expertise and industry. So when companies make a rushed website which is aesthetically unpleasant to the client, it defers business away by giving off an illegitimate image of your company. The saying “you get what you pay for” always remains true, it’s better to go a little over budget in order to get something that will be able to make you money back instead of saving a little up front and having no business at all.